Is it possible I had FOMO from Coachella?
also people really hate Stuart Little
Sorry for the missed newsletter last week. I haven’t had good wifi since last Wednesday. We are back though.
First and foremost, today is a Taylor Swift album launch day. I am obviously unwell. There will be a TSwift dedicated newsletter once I have had time to properly process this album. But for now, let’s chat other things.
I just found out about the Stuart Little hate group. I watched this TikTok video that was incredibly passionate about how f*cked the storyline is. I went to the comments expecting to see some loyalty to the mouse but instead I found an entire facebook group dedicated to hating Stuart Little. Guess how many people are in it? Guess again. 168,000.
“Sparkling or still?” “Tequila”
Bode x Nike is the collab of the year. It dropped yesterday and obviously sold out. It features jerseys, jackets, and sneakers. I will definitely be spending a boatload of money buying it on StockX later.
Anyone else on Caitlin Clark TikTok? The WNBA draft was this week and I am officially a lifelong Indiana Fever fan since April 15, 2024. Let’s chat all that she has done this week.
Clark was dressed for the draft in head to toe Prada. A first for the brand to dress anyone (WNBA or NBA) for a draft.
Caitlin also was on SNL this past weekend for an epic Weekend Update cameo.
Her jersey as the all-time best selling jersey for a draft pick in any sport on Fanatics (she broke the record in under 2 hours)
The Indiana Fever have 36 televised games this season as opposed to the 1 they had last season.
The WNBA draft had 2.45 million viewers for ESPN (the previous hight was 601,000).
She made headlines for having to deal with an asshole creep of a reporter and had to block Antonio Brown for his Twitter (yes, I still call it Twitter) attacks.
The WNBA created a video to kind of reintroduce themselves to the new fanbase they have with Clark, Reese, Brink, and more. The theme: Welcome to the W. I absolutely love and think it is brilliant they decided to neglect the NBA from the video and focus on the W.
Anytime chicken with jus is on the menu its an immediate order.
Rhode set up a photo booth at Coachella that dispensed free product. Brilliant idea to help generate branded content. Instead of aimlessly giving out free product which every brand does, they created a moment, a memory, and probably some UGC because you know everyone is going to post their pic.
Boys— James Perse sample sale is happening at Chelsea Market through the 21st.
Girls— Reformation sample sale through 4/21 at 260 on Fifth Ave.
Say Yes To The Guest Dress
Summer wedding season is about to hit us. I had a few of you reach out about needing dress for weddings coming up. This is one of the more painful tasks and something I always struggle with.
This ones for you OJA ;)
I’ve Never Been To Coachella, So Here Are My Unsolicited Thoughts
As Weekend 2 of Coachella starts up, I am still reminiscing on everything that was Weekend 1 . I thought we had all collectively agreed that Coachella became a little cheugy since the Revolvefest debacle in 2022. But somehow, I ended up having unanticipated fomo.
This was the year of intergenerational performances. Here are a few of the surprise guest that showed up to sets:
But the best guest star appearance was obviously Taylor Swift and Travis Kelce in the crowd and acting seemingly normal. Go stream So Highschool and The Alchemist on her new album for some more Tayvis content.
The brand activations were endless. It was a battle of the content houses
Their strategy was to target those closest to the Kardashian-Jenner clan it seemed like. To me it didn’t feel like the right group for the brand considering it was probably the first time any of them have ever put on any Guess clothing. But I guess those are the trendsetters.
This was an interesting approach. Instead of inviting a bunch of influencers to one house, they focused their strategy on one influencer. You guessed it: Alix Earle. The theme was CoachEARLEa to promote their new lemon-lime flavor. She brought her sister, college friends, and of course Patrick Ta with her.
Now Tarte typically takes the cake when it comes to lavish and over-the-top influencer trips. This time around I felt like they made no impact. With all the other content house activations competing for attention, it fell flat. Sometimes it is best to invest during times when nobody else is. Then you are all anyone talks about.
This is the house I would want to be invited to. The branding is immaculate. Summer camp vibes meets wellness retreat where the freebies are endless. I can’t imagine the brand partnerships manager coordinating with 50+ brands to get all of this together.
I am mentally preparing for all the fomo thats to come of Weekend 2.
Thanks for reading. There are no typos in this email no matter what you see. I promise not to miss next week <3